Tag Page conversionrate

Can Machine Learning Outperform A/B Testing?

Fenix Commerce just dropped their Incrementality Engine, and it’s shaking up how ecommerce brands measure what actually drives revenue. Instead of old-school split tests, this tool uses session-level traffic splitting and machine learning to pinpoint the real impact of dynamic shipping and delivery dates—even after experiments end. Is this the end of traditional A/B testing for online retailers, or just another layer of complexity? Curious to hear if you’d trust machine learning to optimize your checkout flow! #ecommerce #machinelearning #conversionrate #retailtech #innovation #Tech