Mary Mendoza+FollowIs Hiya’s Honest Parenting Campaign a Game Changer?Hiya’s latest campaign ditches the tired “New Year, New You” routine and taps into the raw, hilarious chaos of parenting. With 24 million views, it’s clear this approach resonates. But is this viral success just clever marketing, or does it signal a shift in how wellness brands connect with tech-savvy parents? Are we seeing the start of a new era where authenticity trumps aspiration? Let’s debate. #Tech #ParentingTech #DigitalMarketing00Share
