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De Beers Ditches Lab Diamonds—Why Now?

De Beers is saying goodbye to its lab-grown diamond brand, Lightbox, and going back to basics with natural gems. Why? Lab diamonds just aren’t sparkling in shoppers’ eyes, and prices are dropping. If you were hoping for a budget bling boom, it’s on pause. The real drama: De Beers is slimming down, and its parent company might sell the whole diamond biz soon. So, if you spot Lightbox deals, it could be your last chance for affordable sparkle! #diamonds #DeBeers #shoppingtips #luxury #retailnews #Business