Inside a CMO’s Wildly Strategic Day

Ever wondered what a Chief Marketing Officer actually does all day? Rachel Sterling at Identity Digital is basically a data-obsessed storyteller, juggling sunrise analytics, cross-team brainstorms, and AI-powered trendspotting. She’s all about building trust in a world of digital chaos—think unique domains, brand authenticity, and never-ending Slack pings. Her secret sauce? Mixing creative vibes with hard numbers, and making sure her global team is as synced as her morning coffee. The future? Personalized domains and AI-driven branding are about to change everything. #MarketingLife #BrandStrategy #DigitalIdentity #CMO #Leadership #AITrends #JobCareer