Space Marine 2’s unexpected surge to 7 million players has sparked a fresh debate: Are games built for a specific, passionate audience actually outperforming those designed for everyone? Pullup’s CEO says their targeted approach—crafting uncompromising, complex experiences for distinct communities—is the real path to success. Is the era of mass-appeal AAA games fading as word-of-mouth drives niche hits into the spotlight? What do you think: should studios double down on specialization or still chase the broadest market? #Games #VideoGames #GamingDebate