Apple TV just doubled its Leagues Cup viewership, and it’s not just Messi-mania. The new tournament format—fast-tracked penalty shootouts, cross-border rivalries, and rising stars—has fans glued to their screens. Is this the future of streaming sports, or just a Messi-fueled blip? With social buzz up 233%, are we witnessing a real shift in how we watch soccer, or is this just a perfect storm of hype? #Games #VideoGames #AppleTV