Spotted: E.L.F. Cosmetics is in hot water after hiring comedian Matt Rife for their latest ad. Fans are ditching the brand, upset over Rife’s past jokes about domestic violence. The big lesson? Who a brand partners with can hit them right in the wallet. If you’re loyal to a brand, your voice (and your spending) really does matter. Think before you buy—your dollars are your vote! #Business #EntrepreneurshipStartup #ELFCosmetics