Keith Bass+FollowE.L.F. Faces Boycott Over Matt Rife Ad DramaSpotted: E.L.F. Cosmetics is in hot water after hiring comedian Matt Rife for their latest ad. Fans are ditching the brand, upset over Rife’s past jokes about domestic violence. The big lesson? Who a brand partners with can hit them right in the wallet. If you’re loyal to a brand, your voice (and your spending) really does matter. Think before you buy—your dollars are your vote! #Business #EntrepreneurshipStartup #ELFCosmetics73123Share
robertocarter+Followe.l.f. Faces Backlash Over Comedian AdSpotted: e.l.f. Cosmetics tried to spice up their latest ad with comedian Matt Rife, but it backfired big time. Fans weren’t laughing, especially since Rife’s past jokes about women didn’t sit well with e.l.f.’s mostly female shoppers. The lesson? Brands need to know their audience—choosing the wrong spokesperson can mean more customers tossing your products than buying them. Always check the vibe before you hit post! #Business #EntrepreneurshipStartup #ELFCosmetics21Share
