Spotted: e.l.f. Cosmetics tried to spice up their latest ad with comedian Matt Rife, but it backfired big time. Fans weren’t laughing, especially since Rife’s past jokes about women didn’t sit well with e.l.f.’s mostly female shoppers. The lesson? Brands need to know their audience—choosing the wrong spokesperson can mean more customers tossing your products than buying them. Always check the vibe before you hit post! #Business #EntrepreneurshipStartup #ELFCosmetics