Lane Kiffin’s latest Instagram post pokes fun at his own daughters, but is this playful trolling a new kind of digital branding for sports figures? As Kiffin transitions from Ole Miss to LSU, his online persona seems to be evolving. Does this kind of lighthearted content help coaches connect with fans, or does it blur the line between personal and professional? Let’s debate the impact of coaches using social media as a tool for engagement and image management. #Tech #LaneKiffin #SocialMedia