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Beauty Hack: The 15-Minute Daily Makeup

Let’s be real: if your daily makeup takes more than 15 minutes, you’re doing it wrong. For work or school, who has the time to stare into a mirror for 40 minutes? The goal? Fast, efficient, and reliable—so you look the same every day (because no one wants the teacher thinking you swapped faces mid-semester). Here’s my routine: 1️⃣ Focus on base makeup. I spend over half my time here because a clean, glowing base beats any fancy contour. My liquid contour, highlight, and blush are all part of this step. I contour only the nose tip, philtrum, and chin—no harsh jawlines or cheekbones for my naturally slim face. 2️⃣ Must-haves: colored contacts, eye bags (a.k.a. lower lash highlight), and mascara. I skip eyelash curling—just a quick brush is enough. Bonus: with eye bags done, I don’t even need lower lash mascara. 3️⃣ Brows or tinted brow gel—only if needed. 4️⃣ Beauty marks! I dot over my natural moles with a gel liner for flair. Eyeliner and lower lash line? Only if your hands are steady. Lipstick? Optional—you’ll eat it off anyway. This routine? Fast, flawless, and lasts all day. #beauty #makeup #dailymakeup

Beauty Hack: The 15-Minute Daily Makeup
kyleleon

I Don’t Know Makeup—Just Got Lucky

I spent three days sick this week, nose running nonstop until my nose was all red. Yesterday, I finally felt well enough to slap on some makeup and step outside. My husband looked at me and said, “You look like a different person. You totally fooled me.” We met online, hit it off, and got married after three months. But the night I took off my makeup and he saw me bare-faced? He was stunned. “Where are your eyebrows?” I’d actually shaved off half of them during a makeup experiment 🙈. He joked, “Who are you? Did someone eat my wife?” For those asking about my “born-with-it” makeup look: Keep skincare light—too much causes makeup to cake. Brighten the center of your face; contour only if you’re confident. Correct dark circles before foundation, then brighten the tear trough with matte highlight. My rule? Natural beats trendy—especially after 30. Years later, he still remembers me post-shower—wet hair, big eyes, no brows, and looking like a grumpy cartoon. #beauty #makeup #naturalmakeup

I Don’t Know Makeup—Just Got Lucky
kyleleon

Long Face? Here’s Your Makeup Game Plan

If you’ve got a long face, you know the drill—your mid and lower face naturally pull the eye downward, making length the star of the show. So, what’s the secret? Horizontal blush! Go big and bold across the cheeks to break up that vertical stretch and add a fresh, natural pop of color. Contour is your best friend, especially on the chin—trim that length visually and don’t forget to tweak your lip shape to keep everything balanced. And listen closely: your hairstyle cannot lie flat. Flat hair? Instant length boost. You want volume, lift, and texture. Think powerful blowouts or magic volumizing products that keep your hair looking full all day. The right combo? It’s like optical illusion makeup that makes your face feel perfectly balanced—and totally glowing. #beauty #makeup #contouring

Long Face? Here’s Your Makeup Game Plan
Hannah Phillips

3 French Makeup Secrets Gen Z Swears By

French Gen Z women have quietly kept three makeup essentials alive—without following every trend. First up: tinted moisturizer. It’s skincare and a subtle glow all in one. Unlike heavy foundations, this lets natural skin shine through, embracing imperfections while evening out tone. It’s the perfect “no-makeup” makeup move for those who care about skin health but want a little polish. Next, liquid blush. French girls love it for its dewy, effortless flush. The liquid texture blends seamlessly, never drying out or caking. Bonus points if it has skin-loving oils—because why choose between makeup and skincare? And finally, the iconic refusal of bold red lips. While red lips once screamed independence, today’s French youth prefer “effortless beauty” with soft nudes, glosses, or lip shades that perfectly match their blush. It’s subtle, chic, and feels natural. This trio is less about rules, more about feeling like yourself. #beauty #makeup #foundation

3 French Makeup Secrets Gen Z Swears By
Rachel Martin

Barefaced but Beachy—My Japanese Coastal Girl Look

Think: soft freckles, blurred color, and skin that breathes. That’s my take on the Japanese seaside aesthetic—low-saturation tones, subtle sculpt, and texture-forward base. Base Moisturizer > glow primer > sheer, dewy foundation (think skin tint or cushion). I skip concealer, let freckles peek through, and only powder the T-zone. Contour & Highlight Cream contour (cool cinnamon tone) under cheekbones + jaw for soft depth. Matte highlighter on nose bridge, brow bone, center of the face—no shimmer, just lift. Brows & Eyes Keep brow shape natural, brush up for airy texture. Lids: matte ivory all over, champagne shimmer on center. Under-eyes: dust soft cinnamon from inner corner to tail. Tightline only. Lashes: curled, brushed with clear or lengthening mascara—messy is the mood. Inner corner: a tiny pop of pale yellow shimmer = instant freshness. Blush & Lips Blush: build layers—cinnamon + a sheer lemon yellow = sun-kissed from within. Lips: burnt orange + caramel gloss, blurred edges, no liner. Full but effortless. Freckles Freckle spray + a few hand-drawn spots for that sun-licked grit. #beauty #makeup #beachaesthetic

Barefaced but Beachy—My Japanese Coastal Girl Look
Rachel Martin

Vacation Skin, But Better—My South of France Edit

Spent a week in Nice doing the bare minimum—and looking better for it. I packed light, but every piece pulled serious weight. If you're into the MSBB (My Skin But Better) or NMM (No Makeup-Makeup) vibe, here's the edit: Primer Laura Mercier Pure Canvas Primer. Not just a base—it's the canvas. SPF 30, smooth like a serum, and makes any foundation glide. Stayed fresh all day in Mediterranean heat. Base CPB Radiant Fluid: foolproof glass-skin finish, looks better with sweat. Code8 Tinted Day Cream + Foundation: all-over glow + subtle T-zone lift. Concealer Sisley #2 Eye Concealer: skincare + coverage, literally no dupe. Sisley Radiant Pen + Dior Flash Perfector + Hourglass Brush = lazy girl full face. Bronzer/Eyeshadow Victoria Beckham Matte Bronzing Brick 01: warm/cool duo that contours, defines lids, and doubles as blush. Holy grail. Blush Rare Beauty “Nearly Neutral”: your-skin-but-better pink. Universally flattering. Lips Bobbi Brown Tint Balm: think tinted moisturizer, but for your mouth. French air helped. But so did good product. #beauty #makeup #vacation

Vacation Skin, But Better—My South of France Edit
Elizabeth Phillips

What Eyeshadow Really Paints: Light, Not Color

Eyeshadow doesn’t just add color—it sketches the shadows that light would leave behind. Think about it: your eye makeup works best when it mimics how light hits and shapes your eye area. Western makeup often follows top-down lighting—think butterfly lighting or Rembrandt shadows. That’s why the go-to shape is a tilted rectangle, adding definition to deep-set eyes and strong bone structure. Bold pigments, high contrast. But Asian features shine under frontal or side lighting. Soft bone structure, delicate contours, and light-catching eyes benefit more from glow than shadow. Front light? Place shimmer dead center—it mimics the sparkle of eyes catching light head-on. Side light? Dust soft grayish tones near the back of the eye to create a dreamy, distant mood. Japanese brands like SUQQU master this with sheer, pearl-finish shadows. Their shades don’t cover—they glow. And names like Rikka (flower frost) or Shinzou (deep resonance) carry emotional weight. Good eyeshadow doesn’t just match your vibe. It tells a quiet story—in light and shadow. #beauty #makeup #eyeshadowtheory

What Eyeshadow Really Paints: Light, Not Color
Elizabeth Phillips

How I Cut My Makeup Time in Half

After five years of fumbling with makeup, here’s my truth: Eye makeup eats the most time. And when I skip it (or simplify it), I can be out the door in 10 minutes. Here’s my lazy-but-effective strategy: Only base where you need it. Skip the full-face mask. I spot-cover dull areas with foundation, or use a sheer cushion compact just on the inner face. No ghost-face. Prioritize high-impact zones. Brows, blush, lips. These three wake up your whole face fast. Eyes? Focus on lashes + liner. If nothing else, just curl, coat, and line. Add shimmer on lower lash line if you’ve got time. Powder > cream. Blush powders are way faster to blend than sticky sticks or balms. Still using cream? Use a puff—not fingers. Absorbs excess and evens it out. Makeup doesn’t have to be maximal to work. It just has to be smart. #beauty #makeup #quickmakeuproutine

How I Cut My Makeup Time in Half
beverlymills

I Used to Hate My Wide Jaw—Now It’s a Flex

Five years ago, I’d do anything to hide my square face and flat profile. Now? I lean into it. Turns out, what I thought made me look “harsh” actually gives structure—and ages way better than baby-soft features. The trick? Creating depth. Not faking a smaller face. Here’s what works for me: Curved brows only. Flat brows drag me down. Contour placement matters—I use a slightly deeper shade along the outer frame and keep the center bright. This builds dimension without obvious lines. Lower lash shimmer (like faux aegyo-sal) adds volume to the center of the face. Muted lip + lifted eye makeup = attention stays up top. Volume at the crown helps elongate my head shape. And yes, be bold with highlight + shading. Don’t be afraid of contrast. Flat faces deserve structure—not erasure. Once I embraced that, everything changed. #beauty #makeup #facialcontouring

I Used to Hate My Wide Jaw—Now It’s a Flex
beverlymills

I Switched from Chanel to RMK

This isn’t “budgeting.” It’s just that RMK has been outperforming half my luxury drawer lately. I still love SUQQU and CPB, but when RMK’s on sale or duty-free? It’s a no-brainer. The eyeshadow quads and duos hit that soft pigment sweet spot—buildable, blendable, with none of Lunasol’s powdery mess. I own three now. Still reaching for them daily. The gel cream blush in 10? Subtle salmon-pink with a quiet glow. Looks flat in swatches but turns radiant on skin. It’s that “wait, what did you use?” kind of finish. Their new cream foundation is shockingly good. Shade 100L is tricky, but the texture? Smooth, flexible, buildable. Better wear than SUQQU, especially for my combo-dry skin. And the lipstick in shade 01? I’ve worn it for six months straight. Still not bored. RMK isn’t loud. But it’s quietly winning. #beauty #makeup #RMK

I Switched from Chanel to RMK
Tag: Makeup - Page 11 | zests.ai