Behavioural Science’s Wild West Era Exposed
Turns out, the early 2010s were a gold rush for behavioural scientists—think TED talks, bestsellers, and big bucks for catchy, simple theories. But behind the scenes? Dodgy data, tiny studies, and some eyebrow-raising shortcuts. The infamous "power pose" and other pop-psych hits? Many flopped when put to the test. Now, after some major scandals and detective work by whistleblowers, the field’s cleaning up its act. Pre-registration, bigger samples, and more transparency are the new normal. Science drama, but make it progress!
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