Eric White+FollowWait, Why Did My Groceries Cost More Than My Friend’s?!Just left the supermarket and I’m honestly baffled. My neighbor told me she got a crazy deal on the same coffee I just bought—like, a whole $2 less. Turns out, the store is now customizing prices for each shopper based on what they think we’ll pay. I get it, tech is everywhere, but it feels weird knowing my loyalty card could be working against me. It’s not just about finding deals anymore, it’s about figuring out if I’m being charged more just because I shop there often. Makes me wonder if I should start shopping around or just ditch the loyalty programs altogether. Grocery shopping shouldn’t feel like a game of who gets the best price, right? #SupermarketDrama #PersonalizedPricing #GroceryShopping #RetailTech #FoodForThought #Food92Share